About LTW Collective

A MUM. A SON. A VISION TO LEAD THE WAY.

LTW Collective is a mum-and-son brand founded by Chiann-Lee and Leevye Talagi-Williams, built from a shared love of sport, family, culture and creating something of our own.

For Chiann-Lee, creating merchandise isn’t new. Over the past 10 years, she has designed and organised merchandise for her own b

A MUM. A SON. A VISION TO LEAD THE WAY.

LTW Collective is a mum-and-son brand founded by Chiann-Lee and Leevye Talagi-Williams, built from a shared love of sport, family, culture and creating something of our own.

For Chiann-Lee, creating merchandise isn’t new. Over the past 10 years, she has designed and organised merchandise for her own businesses, sporting teams and other organisations. Through this, she saw how difficult it could be to find quality, affordable sportswear while also finding someone who genuinely understood the people, culture and community behind the designs.

For Leevye, it started even younger.

At just 14 years old, Leevye began creating his own leg sleeves. With a huge passion for rugby league, rugby union and touch rugby, sport has always been a massive part of his life. Between club seasons, representative teams and tournaments, there was always something new we wanted to create and wear.

Eventually we thought — why not create it ourselves?

And LTW Collective began.

The initials LTW were inspired by Leevye Talagi-Williams — but the meaning behind LEAD THE WAY goes much deeper.

Leevye is one of 13 siblings in a blended family, surrounded by his Talagi and Williams whānau.

The initials LTW were inspired by Leevye Talagi-Williams — but the meaning behind LEAD THE WAY goes much deeper.

Leevye is one of 13 siblings in a blended family, surrounded by his Talagi and Williams whānau.

As one of the older siblings, Lead The Way represents the person he wants to be for the 12 siblings growing alongside and behind him.

Not to choose their path for them — but to inspire them, support them and positively influence them to reach their potential, find their own path and follow their own destiny.

That meaning has become the heart of our brand.

Lead yourself. Lead by example. And help others believe they can find their way too.

Our family comes from Aotearoa New Zealand, with our home also proudly connected to Niue.

Living in Perth, we felt there was room for something local that truly understood the culture, humour, whānau connection and island influence within our sporting communities.

We want LTW to help bring more of that feeling to Perth — a place where clubs

Our family comes from Aotearoa New Zealand, with our home also proudly connected to Niue.

Living in Perth, we felt there was room for something local that truly understood the culture, humour, whānau connection and island influence within our sporting communities.

We want LTW to help bring more of that feeling to Perth — a place where clubs and teams can come with an idea and work with people who understand that sometimes a design isn’t just a design.

It can represent your club, your whānau, your culture, your team and where you come from.

Our goal is to provide quality, affordable sportswear for rugby league, rugby union, touch and other sports — from club apparel and training gear to tournament merchandise and custom collections.

But that’s only the beginning.

We have huge plans for LTW Collective.

Sport is where our story started, but we see LTW growing into something much bigger — a lifestyle brand expanding into training apparel, everyday wear, loungewear, accessories and more, while continuing to create custom apparel for teams and clubs.

We want to build something born here in Perth, influen

We have huge plans for LTW Collective.

Sport is where our story started, but we see LTW growing into something much bigger — a lifestyle brand expanding into training apparel, everyday wear, loungewear, accessories and more, while continuing to create custom apparel for teams and clubs.

We want to build something born here in Perth, influenced by our New Zealand and Pacific roots, and eventually worn far beyond it.

We’re only at the beginning of that journey.

A mum and her son.

A blended family of many.

Two whānau behind three letters.

And one pretty big dream.

LTW — LEAD THE WAY. 🖤